Measuring the success of your direct mail efforts makes you smarter!

Let’s face it…there isn’t enough time in the day to get done all that we need to as it is. So when it comes to marketing your business it often times comes down to just getting something out to the masses so that we can cross it off our list and feel like we accomplished something.

We see this all the time, we have many cases where our clients are going through the motions of sending out marketing correspondence and waiting patiently,  hopeful that they will see some results from their efforts. Often times nothing really happens or if it does your not sure what effort brought you the lead to know what to do more of and spend your advertising budget wisely.

The truth is there is no 100% guaranteed answer or tactic as to what will really work. What works for one this day may not work for the next on a different day. The first step in improving the relationship you have with your marketing efforts is to start measuring the success of the different tactics you try. Then tweak them gradually as you go along all the while having the structure in place for some type of measurement tool. It’s not difficult, it just requires a little forethought and strategy and then a plan.

Before you decide to do something to market your business or generate leads just for the sake of doing it, give yourself a little extra time and allow for a plan to be created that will allow for new technologies to be incorporated into the mix. We know there is an enormous amount of options and it can get very confusing….for example the use of PURLS, GURLS, CURLS…gosh how confusing can that be for everyone.

If your looking for someone to partner with and bring these new technologies down to an easy to understand level then reach out to us….we completely understand the struggles of small business and the importance to market yourself in the most cost effective manner. Our team can assist you in the brainstorming phase and help you devise a plan that fits your budget but also allows you to have a starting point for how to measure your efforts which is instrumental in finding out what works for you and what doesn’t so that you see a better return on your investment (ROI).

Knowledge is power…don’t miss valuable opportunities to improve the success of your marketing efforts. In the end you will be smarter and wiser for it.


About Carisa Holmes-Peters

We provide marketing support and communication services to small and midsize businesses and organizations locally and across the United States. Today, this includes marketing strategy, creative services, website development, print services, email, social media, promotional products and signage for indoor and light outdoor signage. Our services will evolve in-line with changes in the way organizations communicate with their employees, prospects and customers. Our niche is businesses with goals who do not have the in-house resources or time to achieve them and need partners who can apply innovation and best practices to help them achieve those goals cost effectively.
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