Many small business owners are wondering if they should jump on board the Facebook train. They wonder what will they actually get from it and is it worth the effort to even set up one?
The truth is that there is not a one size fits all answer. The fact that you can’t overlook however is that there are now 850 million users on Facebook. Some businesses will find Facebook more of a valuable tool than others perhaps, for example a restaurant client of ours receives tremendous results with Facebook, it’s so easy to snap a picture of the lunch special of the day and cause those checking in on their Facebook page to alter their lunch plans to not miss out on the mouth watering meal in the picture. Now, for another business they may not be able to create as much of an immediate buzz about their product or service but it can still serve as a way to provide more information about your company and what you do. How about humanizing your brand with personal stories, videos and photos of what you do in your business and the community? What about having an opportunity to engage with customers, vendors and prospects? Ask yourself, do you still have a yellow pages directory in your home? The majority do not and when they are searching out a provider for a product or service people are going to the internet and performing a search. Why not make sure you have a presence wherever they may go to find you?
The first step is to formulate some sort of a plan of how you intend to use Facebook. Just setting up the page and never revisiting it again is not a good plan and unfortunately what happens all too often. What is it you want Facebook to do for you? Who are your customers and what percentage of that demographic would be Facebook users? Will you post specials, coupons and the like to draw in traffic?
Whatever you do, at least take the time to consider Facebook as a part of your marketing efforts and see if it may have any value to you. Many brands big and small are seeing great success with incorporating it into their efforts. Even if Facebook goes away, and the next greatest thing emerges it would be helpful for you to at least have an exposure and comfort with these social media options and not shy away from them.
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