Reaching Gen Y…do you know how to speak to them?

Did you know that 71 million “Millennial’s” spend over 200 billion dollars annually and very soon will surpass the baby boomers as the largest percentage of the workforce?

Let’s start off with clarifying who “Millennial’s” are. They are those born roughly between 1980 and 2004 also referred to as Gen Y.

Do you know what they like and how they like to be talked to? Here are just a few facts on this group of consumers that you should know about when attempting to market to them.

For the millennial generation technology is their language.

They are an optimistic group that cares for the earth and their communities.

They want to be respected and not sold down to but listened to.

Millennial’s get so many brand messages a day that a brand needs to utilize as many channels as it can. Remember….Direct Mail does cross all generations.

Only 20% of millennial’s know what a QR (Quick Response Code) is  and how to use them, a couple years from now that will be a completely different story.

While technology will continue to evolve with new and better devices and millennial’s embrace that, they will also have a desire for mail & print and personal communications.

They want to experience things on their own and not be told what to like or how to feel.

They will definitely act upon referrals from friends.

They like video games, social media and extreme sporting events.

They text message and IM and watch YouTube.

When purchasing they will look at these main areas; cheap cost, good quality, fast service and the experience they feel when buying.

They want to buy from companies that are being real with them.

If you are are trying to market your product or service to Gen Y or Millennial’s do your research first on how to communicate to them, it can really make a big difference in your outcome.


About Carisa Holmes-Peters

We provide marketing support and communication services to small and midsize businesses and organizations locally and across the United States. Today, this includes marketing strategy, creative services, website development, print services, email, social media, promotional products and signage for indoor and light outdoor signage. Our services will evolve in-line with changes in the way organizations communicate with their employees, prospects and customers. Our niche is businesses with goals who do not have the in-house resources or time to achieve them and need partners who can apply innovation and best practices to help them achieve those goals cost effectively.
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2 Responses to Reaching Gen Y…do you know how to speak to them?

  1. Rosemary Clark says:

    good info for the ‘old folks’ on how to communicate with the incoming generation

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