Tell your brain who is in charge when it comes to decision making…ok how do I do that?!

We make hundreds, thousands, maybe even millions of micro decisions on a daily basis, what to wear, what to eat, where to park our car…so why is it that some decisions can literally feel like they take you years to make?

Our brain is the most complex organ in our body and by far the most fascinating. Every animal regardless of size has a brain, with the human brain being unique as it allows us the ability to imagine, problem solve and speak.

So, why is it that some days you can literally feel like you are at war with your own brain?  I am not the expert that will be able to help you with that one, but if there is one thing that rebranding our company has taught me over the last year is that when you are reinventing yourself and pushing yourself outside the comfort zone that you once had, you feel at war with your own brain all too often. The brain’s job is to protect and avoid trouble and risk, so it will very quickly persuade you to abandon your ideas that you may not have explored before.

One tactic to try is to advance an idea within 5 seconds. Jump right in to listing the pros and cons of the idea and continue forward progress until you make a decision. Don’t stop and come back to it because that will just further build up your hesitation the next time you revisit the idea.

In business, especially small business you wear many hats and fill many roles and improving your daily productivity can be invaluable, making decisions efficiently can make a surprising difference in what all you were able to accomplish when you look back over the week, month or year. We are not talking about making hasty decisions here, but at least having a process that you go through to advance an idea and make a decision of how you want to move forward. Hasty decisions tend to be error prone whereas slower contemplation can yield more accuracy, the part where we tend to get caught is being able to switch between these two types of thinking as required. Over thinking can cause you to drown in the flurry of thoughts that your brain will present to you, under thinking could get you into trouble without a well thought out plan.

If you find that you are not making tough decisions with your business then you may be a little too comfortable and it could be time for you to advance some of those ideas swirling around in your head that your brain will not allow you to focus on long enough to decide how to move forward. In business there is risk with every decision and every indecision.

The decision Holmes made in January 2011 to rebrand our company and expand our service offerings is a decision we will never regret. There were many decisions some small and some large that were a part of the process and had we allowed ourselves to get caught up in every decision that needed to be made there would be no way to have achieved this in the 9 months that it took. From educating our team members of the changes, obtaining training to expand our knowledge base, investing in the right people and tools all the way through the creative rebranding of the company down to the company signage, this was no small task…but we made it and it all started with one idea and then a decision on how to move forward. To be able to help businesses solve their challenges has been so rewarding and fulfilling and we are so optimistic about the future because of that decision.

We are so very grateful to our loyal customers that have seen us evolve over the past 38 years and are excited to be a valuable resource to you and your business.

A peacefulness follows any decision, even the wrong one.  ~Rita Mae Brown


About Carisa Holmes-Peters

We provide marketing support and communication services to small and midsize businesses and organizations locally and across the United States. Today, this includes marketing strategy, creative services, website development, print services, email, social media, promotional products and signage for indoor and light outdoor signage. Our services will evolve in-line with changes in the way organizations communicate with their employees, prospects and customers. Our niche is businesses with goals who do not have the in-house resources or time to achieve them and need partners who can apply innovation and best practices to help them achieve those goals cost effectively.
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