Panda Bears are so interesting and they certainly are adorable too….but wait…I said not to be like a Panda Bear didn’t I? I will tell you why at the end of this blog post.
Stepping away from the Panda Bear for a moment, we want to share with you the Eco System of Marketing.
Learning to understand the array of communication channels available and how they work in unison with each other is key to successfully engaging clients and prospective clients. Independently no one channel is as effective as when it is used in a collaborative system. Your level of success will greatly depend on how you utilize these various channels together. One size does not fit all so through testing different approaches and evaluating the results you can start to compile your own best practices for what works to reach your target audience.
We know from research that seeing a message in at least two channels increases the likelihood of response by 10 to 15%, so again, being aware of the interdependence of communication channels will allow you for a more successful outcome from your marketing efforts.
So…now onto the Panda Bear. You just cannot look at a picture of a Panda and not think about how cute they are, with their unique markings and cuddly fur. But the point here is that Panda’s stay in one place and eat one type of food.
Although there are over 200 varieties of bamboo, they are very particular and will only eat certain types. Can you imagine only relying on one food source? This is a contributing factor to the Panda being an endangered species.
So, the lesson from this story is, if you are relying on only one channel of Marketing your business then you are being like a Panda and are in jeopardy of you and your business landing on the endangered list. Don’t be a Panda in your business! We can help you make sense of the Eco System of Marketing and start you on a path of thinking, executing and improving the marketing efforts for your company.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
(Thank you to Heather Leifheit for the content for this blog entry.)