June 29th, 2007… The release date of the very first iPhone. Hard to believe it was only five and a half years ago. Since that day the way we consume content has changed immensely. Think about it… just six years ago there wasn’t an “app” for anything. Now there is an “app” for everything. You can see why industry leaders call this period of history the “Digital Revolution.”
Apple mastermind, Steve Jobs had the foresight to know that the internet was not going to remain in our homes and offices. He knew that the future was in technology that enabled the web on the go. In the past six years we have seen much smaller laptops and the birth of tablets and smart phones. Technology that works with mobile devices pops up everyday ranging from thermostats to gaming to home security and doorbell monitoring devices. Who knows where the future of mobile will take us. Once we got a taste of this amazing breakthrough, we all knew that the time would come when this technology would be commonplace and we would have to adapt to the technology or be left in the dark. That time is now… 2013.
Devices will be vanishing in 2013…
You are probably saying “Wait, what do you mean?! Didn’t you just say how much devices have exploded in the past six years?!” Yes. Yes we did say that. What we mean by “vanishing” is that in 2013 content optimized for mobile will be completely expected. So much so that the user will not even notice the device itself… That is unless the content is NOT formatted for the device. Then the user will notice the technology but in a bad way, because the tech will stand in the way of the message. Below are some things to consider in getting your business up to speed.
Social Media has exploded as exponentially as devices have… Probably more so, actually. If you have a business and you do not have a Social Media plan, you are missing out. Social Media has an enormous user base and is FREE. It is a marketing dream come true. Frequently posting things that your audience cares about gets you found, liked, shared, tweeted, etc. So why not? Plus TONS of people access Social Media sites via mobile apps. The mobile apps automatically optimize your content for mobile. It is a win, win, win, win situation.
Not every business needs an “app.” But a lot could benefit from them. Businesses that offer a product or service that a large number of people would want to interact with and also benefit from some sort of functionality related to the business are good “app” candidates. This could mean a lot of things. Think about it… Does this sound like you? If so, you may want to look into getting an “app” built.
Two schools of thought…
1. Mobile, Tablet and Desktop Optimized
This approach to web design means that there are potentially “three layouts” for your website. One for each channel. The content is designed specifically to look great and function great on each channel. Benefits to this are more control and customization when it comes to the site’s behavior. It does require more work upfront, but it is well worth it.
2. Responsive Web Design
Much like the above, this method seeks to appease all devices. It does it a little differently though. Responsive web design is essentially “one layout.” This “one layout” is built using percentages and scripting languages that allow the site to automatically fit to whatever device it is accessed on. This method is a little harder to control but easier to update your content for all devices at once. There are many templated site building resources available. Squarespace and Virb are two that offer cheap prices with responsive design built in. These DIY (Do It Yourself) resources are great for handling your own site inexpensively. With the money you save on a DIY site, it would be wise to hire a professional (Graphic Designer, Copywriter, SEO Expert, Data Specialist, etc.) to make your content more effective.
We hope you have learned something and are considering new steps for your web marketing in 2013. For more info take a look at our infographic “Vanishing Devices”