There are numerous social media channels available to you today and the list continues to grow. You don’t necessarily need to be present on all of them, in fact we really don’t recommend that, however you should at the very least have an awareness of them and understand the place they hold as well as striving to know where your target audience is hanging out and how they can be essential to your marketing strategy.
Here is part 1 of a 3 part series of blog posts where we help you navigate through all the possibilities.
LinkedIn: a social networking website for people in professional occupations. LinkedIn was started in 2002. There are more than 200 million users in more than 200 countries. Use LinkedIn to connect with prospects, customers, colleagues, employees or potential employees. Join groups and utilize this channel for information sharing and place you as an expert in your industry.
Google+: social networking and identity service launched in 2011. It is best described as a social layer consisting of not just a single site but rather an overarching layer which covers many of it’s online properties. Business pages are still evolving however it enables you to share blog posts and get in the same circles as your customers and prospects.
Facebook: social networking site launched in 2004. As of September 2012 Facebook has over 1 billion active users more than half of who use Facebook on a mobile device. You can use customized landing pages, tabs, videos, surveys and other apps to keep users engaged.
Twitter: social networking service and microblogging service that enables its users to send and read text based messages of up to 140 characters known as tweets. Twitter was created in March 2006 and has over 500 million registered users. You can customize your background, conduct surveys, hold Q&A’s and get a quick message out to all your followers instantly.
You Tube: a video sharing website created in 2005 in which users can upload, view and share videos. You are able to upload company messages and product demos and integrate them into your website, Facebook page and company blog. Have your own company channel as a place to contain all your company videos.
Next up…Pinterest, Instagram, Tumbler, Flickr and more!
“Social networks aren’t about Web sites. They’re about experiences.” -Mike DiLorenzo