There are numerous social media channels available to you today and the list continues to grow. You don’t necessarily need to be present on all of them, in fact we really don’t recommend that, however you should at the very least have an awareness of them and understand the place they hold as well as striving to know where your target audience is hanging out and how they can be essential to your marketing strategy.
This is part 2 of a 3 part series of blog posts where we help you navigate through all the possibilities.
Pinterest: This is a pinboard style photo sharing website that was launched in March 2010. It allows users to create and manage theme based images and collections such as their interests and hobbies. You can like and re-pin items of interest from other boards. Business pages can be established that allow the company to promote their business online as a virtual storefront. This site is most popular with women as in 2012 83% of the users were women. Pinterest currently has 48.7 million users.
Instagram: This online photo-sharing and social networking site was launched in October 2010. There are currently over 100 million registered users with 90 million of those being active users. It allows users to take pictures, apply digital filters to them and share them on a variety of social sites such as Facebook & Twitter. It’s distinctive feature is that it confines photos to a square shape. Share pictures of your team, retail locations, events, products etc. There are many possibilities.
Flickr: This is an image and video hosting website that was created in 2004. It allows users to share and embed personal photographs. The service is widely used by bloggers. Photos and videos can be accessed without the need to register for an account. An account must be created in order to upload video or images.
Tumblr: This is a microblogging platform and social networking website that was developed in 2006. In case your wondering what a microblog is here is the answer for that too…A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. It allows users to post multimedia and other content to a short form blog. Users have the ability to follow other blogs and make their own blog private. Tumblr has over 96 million blogs. Post your pictures, videos and text to your customized page. They will appear in a similar timeline as Instagram.
Next up is part 3 where we will take a look at…Vimeo, WordPress, Foursquare, DIGG and maybe anything else we can come up with. Who knows…we may need a part 4 the way Social Media is nowadays!
“A brand is no longer what we tell the customer it is…it is what consumers tell each other it is. ” -Scott Cook, Intuit