There are numerous social media channels available to you today and the list continues to grow. You don’t necessarily need to be present on all of them, in fact we really don’t recommend that, however you should at the very least have an awareness of them and understand the place they hold as well as striving to know where your target audience is hanging out and how they can be essential to your marketing strategy.
This is part 3 of a 3 part series of blog posts where we help you navigate through all the possibilities.
WordPress: This is a simple way to start your blog. WordPress is a free blogging tool and content management system. It was first released in 2003 and is used by more than 22% of all new websites. By having a company blog you will increase your search engine rankings so whether you utilize WordPress are not we highly encourage you to get started in the world of blogging.
DIGG: This is a social news website that began in 2004. It allows users to vote web content up or down by “digging”. It’s main purpose is to allow users to share, discover and recommend web content. A new site redesign was launched in July 2012.
Foursquare: This is a location based social networking site perfect for mobile smartphone use. It allows users to “check in” places and venues. In April 2012 the company reported it had 20 million users. They average 3 million check ins per day. Businesses and brands can benefit greatly from Foursquare. You can offer deals, provide tips and encourage users to visit your location.
Vimeo: This is a video sharing website. Users can upload, share and view videos. Founded in 2004, Vimeo attracts 65 million unique visitors per month and has more than 8 million registered users. 15% of the traffic comes from mobile devices.
Ok…so that is it…part 3 of 3 of our social media educational blog posts. Don’t worry, we will keep our eyes and ears open to inform you about new opportunities as they emerge and take it a step further by telling you how you can apply these new technologies to your business.
“The goal of social media is to turn customers into your personal evangelist. ” -Shane Barber