SMALL BUSINESS EVOLUTION: Our Story

Holmes Growth Image

Holmes has a rich history, and many of our customers have known us since, or soon after we were founded in 1974. The hard work, dedication, and relationship building in those early years allowed for steady growth, and in 2007, under the ownership of the second generation of the Holmes family, we reevaluated our direction. At that point, Holmes set out on the journey of reinventing the business to incorporate new technology and offer a wider variety of solutions to businesses with communication issues.

Listening to our customers has been the key to Holmes’ success for the past 39 years, and our decision to offer more than just printing services came from recognizing our customers’ needs, even if they didn’t know them yet. We have always been a company that stays in tune with the communications industry. We are interested in technology and avid users of it ourselves, so the latest trends intrigue us. While we typically never jumped on the most recent technology first, we always watched from afar to evaluate where trends were headed. We would then discuss those new trends internally and make sure we agreed on their value to our clients before we moved forward with an acquisition or adding services.

Our company was founded on a sincere desire to help businesses and we feel we have never lost sight of that even through the transition of ownership and evolution of our business model. Through our participation in industry associations, peer groups and networking we have been able to learn what was coming our way well in advance and make decisions about where our business should be heading. As technology expanded into digital, email, social, etc., we felt strongly that by only specializing in print we were not fully helping our customers. If we only suggested that they utilize print and direct mail to get their message out, then we were holding them back from the results of additional channels where their customers and prospects could be listening. We also felt strongly that with all these additional channels it would be more important to evaluate and measure our efforts. The days of just throwing advertising and marketing dollars at something and hoping for the best have been greatly impacted by the ability to execute a purposeful and measurable plan and analyze the results. There are also many resources that have allowed us to easily try different techniques and strategies to consistently work on improving the initial results.

Communication is utilizing any and all channels available to you, and our goal is to help clarify various strategies, execute a plan, and assess the outcome to make continuous improvements. There is nothing more satisfying than helping our customers. That is what we have always done and what we plan to continue doing as we grow.

 

Click to read this week’s Holmes Marketing Minute about AmazonFresh!Holmes Marketing Minute

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About Carisa Holmes-Peters

We provide marketing support and communication services to small and midsize businesses and organizations locally and across the United States. Today, this includes marketing strategy, creative services, website development, print services, email, social media, promotional products and signage for indoor and light outdoor signage. Our services will evolve in-line with changes in the way organizations communicate with their employees, prospects and customers. Our niche is businesses with goals who do not have the in-house resources or time to achieve them and need partners who can apply innovation and best practices to help them achieve those goals cost effectively.
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