The Nonprofit Marketing Strategy

Helping Hands

At Holmes we value all of our clients, and we feel lucky to get to work with such a diverse group of organizations and learn about such a broad spectrum of industries. Several of our longtime clients are nonprofit organizations, and though they all approach us with different needs, there are several things they have in common.

Our method for providing solutions to nonprofits differs from the ways we help our for-profit clients. Marketing a nonprofit is much more focused on promoting the mission, setting them apart, and building and maintaining credibility. There are over 1.5 million nonprofit organizations in the United States, and each one is passionately vying for support. The goal of most businesses is to increase the number and quality of customer relationships and therefore sales, but nonprofits are working to educate and empower a community to take action for a greater purpose. Their mission is always at the forefront of the marketing strategy when we work with our nonprofit clients to help them reach their goals.

The elements of a marketing campaign are also different for the two groups. Many for-profit companies organize large media pushes into their customer base, both digitally and in print, to coincide with a promotion or other revenue boosting enticement. Nonprofits focus their efforts on advertising for events. They may also use digital and printed formats, but again their exposure is to spread awareness and increase involvement, and large events are a great way to build excitement and rally a community.

A marketing budget, large or small, is something almost all organizations either have or are aware of. Nonprofits generally have smaller resources, but a greater need to promote themselves as their brand isn’t viewed by the public on products or services being sold. Because of this however, nonprofits are usually more resourceful and outpace for-profit companies on the use of social media.

Something Holmes really takes pride in is our ability to cater to every client, and our experiences working with nonprofit organizations have taught us a great deal about marketing and its versatility. It is one of the broadest and most customizable services we provide, and it echoes our mission, allowing us to be a multi-faceted business solution center. We always welcome opportunities to meet unique challenges and learn new ways to solve the problems our clients are facing.

More resources on marketing nonprofit organizations:

http://gmnonprofits.com/

http://npbrandit.com/

Click here to read the Holmes Marketing Minute this week! Holmes Marketing Minute

 

Advertisements

About Carisa Holmes-Peters

We provide marketing support and communication services to small and midsize businesses and organizations locally and across the United States. Today, this includes marketing strategy, creative services, website development, print services, email, social media, promotional products and signage for indoor and light outdoor signage. Our services will evolve in-line with changes in the way organizations communicate with their employees, prospects and customers. Our niche is businesses with goals who do not have the in-house resources or time to achieve them and need partners who can apply innovation and best practices to help them achieve those goals cost effectively.
This entry was posted in Holmes...here to help! and tagged , , , , , , , , . Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s