At Holmes we value all of our clients, and we feel lucky to get to work with such a diverse group of organizations and learn about such a broad spectrum of industries. Several of our longtime clients are nonprofit organizations, and though they all approach us with different needs, there are several things they have in common.
Our method for providing solutions to nonprofits differs from the ways we help our for-profit clients. Marketing a nonprofit is much more focused on promoting the mission, setting them apart, and building and maintaining credibility. There are over 1.5 million nonprofit organizations in the United States, and each one is passionately vying for support. The goal of most businesses is to increase the number and quality of customer relationships and therefore sales, but nonprofits are working to educate and empower a community to take action for a greater purpose. Their mission is always at the forefront of the marketing strategy when we work with our nonprofit clients to help them reach their goals.
The elements of a marketing campaign are also different for the two groups. Many for-profit companies organize large media pushes into their customer base, both digitally and in print, to coincide with a promotion or other revenue boosting enticement. Nonprofits focus their efforts on advertising for events. They may also use digital and printed formats, but again their exposure is to spread awareness and increase involvement, and large events are a great way to build excitement and rally a community.
A marketing budget, large or small, is something almost all organizations either have or are aware of. Nonprofits generally have smaller resources, but a greater need to promote themselves as their brand isn’t viewed by the public on products or services being sold. Because of this however, nonprofits are usually more resourceful and outpace for-profit companies on the use of social media.
Something Holmes really takes pride in is our ability to cater to every client, and our experiences working with nonprofit organizations have taught us a great deal about marketing and its versatility. It is one of the broadest and most customizable services we provide, and it echoes our mission, allowing us to be a multi-faceted business solution center. We always welcome opportunities to meet unique challenges and learn new ways to solve the problems our clients are facing.
More resources on marketing nonprofit organizations: