Lights! Camera! …Marketing?

Content is everywhere, constantly being pushed at us from all angles. If you can’t avoid it, what ways do you prefer to receive it? Statistics show that online videos might be at the top of your list, with an increasing number of those videos being accessed on your mobile device. 78% of people watch at least one online video per week, 55% watch everyday, and according to YouTube, over 6 billion hours of video are watched each month on their site, up 50% from last year.

Web videos are being utilized for a variety of purposes. There are online video advertisements, web video series, video blogs and more. They might provide a more detailed brand description, offer branded entertainment, or help increase social media engagement. Integrating video into your social media channels is an ideal way to demo a new product, build event excitement, give fans an look inside your company, or even post customer testimonials.

YouTube Analytics continue to improve, showing who is watching videos, how they are engaging, how long they are engaging and how the video was found. The availability of that detailed information is why today, 87% of marketers are using video content in their strategies and campaigns. Video gets noticed and is archived, allowing it to be more searchable, shareable, measurable, and effective than most other types of content.

At Holmes, we have worked with videos in a number of ways to promote community activities, our company mission and vision, and event involvement. We have a YouTube channel, and we’ve experimented with different types of video to increase our brand exposure. We are currently working to develop a new video to further clarify who Holmes is and what Holmes does. We have created and distribute several printed pieces to start sharing that message, and plan to have the video be the final piece of that internal campaign. Many different ideas have been tossed around in creative meetings, and we are still finalizing the details of the look and our production method, but we are excited to see the end result! What experiences have you had with using videos in marketing?

More information and statistics about the use of online videos as a marketing tool:

Click here to read this week’s Holmes Marketing minute about the use of video in the promotion of a well-known fast food chain.Holmes Marketing Minute


About Carisa Holmes-Peters

We provide marketing support and communication services to small and midsize businesses and organizations locally and across the United States. Today, this includes marketing strategy, creative services, website development, print services, email, social media, promotional products and signage for indoor and light outdoor signage. Our services will evolve in-line with changes in the way organizations communicate with their employees, prospects and customers. Our niche is businesses with goals who do not have the in-house resources or time to achieve them and need partners who can apply innovation and best practices to help them achieve those goals cost effectively.
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