Holmes is a small business. There are just 12 of us here, and each of us has, at different times, experienced the feeling of being too focused on our checklists to stop and think about new ways we could be promoting what we do. We schedule time to plan and evaluate our internal marketing, but often get wrapped up in the excitement of developing creative ideas and beating print deadlines for clients instead. We can’t help it. We love helping create solutions to our clients’ problems.
Most small businesses are in the same boat when it comes to marketing. Meeting the needs of clients to maintain or hopefully increase revenue takes precedence over pausing to analyze the details of a marketing plan. What is marketing anyway? Inbound, outbound, content, online, the list goes on and on. (Literally. See 131 Different Kinds of Marketing here.) So how do you decide what to do when you don’t even have time to learn about everything you could do? The list of options keeps growing, but that doesn’t mean we should just dive into them. 56% of the 23 million US small businesses do not measure the results of their marketing efforts, which means so many of us are trying things without understanding their return on our investments.
That’s where Holmes hopes to continue helping clients. We understand the feelings that most small businesses have because we have either been there, or we are there. So we try to be more of an ally than simply a service provider when it comes to marketing. The lack of understanding and frequency of trial and error that comes with promoting your company are reasons why so many businesses feel overwhelmed by marketing and keep bumping it to the bottom of their checklists. It can be difficult to dig into, but partnering with an expert who will guide you through the process and give you measured results makes the idea a bit more approachable. Our team at Holmes wants to keep providing clarity and custom solutions that empower businesses who need support when it comes to making those marketing decisions. And if you start seeing more “Holmes marketing,” that just means we are trying to get better too!