The historic Bushnell Building in downtown Springfield, Ohio houses a wide variety of local businesses, as well as three large banquet rooms used for weddings and other celebrations. The Bushnell Banquet Center manages these venues, along with events held at the State Theater. Event Coordinator, Lisa Behr makes every effort to help create a dream experience for clients and guests, and she wanted the banquet marketing materials to convey that. She reached out to Holmes for help creating a new, streamlined packet of information that better represented the amenities and level of service provided by the Bushnell Banquet Center. “Our material was very dated and not professional,” explained Behr. “I felt that the customers who came to me needed to see that we are a professional and classy place to hold weddings.”
The creative team at Holmes evaluated the existing folder that held many different brochures, booklets, and business cards to see how it could be upgraded. We then proposed a simplified option that included a redesigned folder, business card, and wedding planning booklet, four new rack cards, and an event specific brochure. We had recently designed three pull-up display banners for the Bushnell Banquet Center to use at bridal expos and also in their facility. Behr felt that the design of the displays represented the venues well, and therefore some of those same elements were used on pieces in the new packet.
Behr felt that the creative process was a smooth one, sharing, “I was involved start to finish. I loved the fact that I could see everything being done and comment or suggest things, and I liked that Holmes was very honest about what would work and what wouldn’t. It really opened my eyes.” Due to the total number of pieces, we included Behr in our online project management program, and she appreciated the added efficiency that it brought to the process. “I really liked that I had a major role in every aspect,” she said. “I especially liked the online tool where I could view and send my input right away. It made all the changes go much smoother than I ever expected.”
When we finished producing the last piece, we were as excited as Behr. All of the elements of the project came together exactly as planned, and we were anxious to hear Behr’s reactions when we followed up with her a few weeks later. “I have already passed about about 30 new packets and the results have been very impressive,” she told us. “The feedback I’ve gotten from customers has been how beautiful the packets are. I love the wedding planning book, and the end result is they are booking with me!! That is the main goal I had with making these changes.”
Behr said that the process of making changes to her existing materials “most definitely” made her more open to modifying her future marketing, and she continued about the overall experience with Holmes saying, “I will always use Holmes because of the ease of this whole process. It was fast and took less time that I really thought!!”
For more information about the events you could have at the Bushnell Banquet Center, visit bushnellbanquetcenter.com.