I’m Mike England, Graphic Designer at Holmes, and I wanted to help intimidated website owners with some helpful tips on ways to improve their site. This post is not a “How To” guide, but focuses instead on the basics of some different topics and ideas that you can research further. It is my hope that by shedding light on these topics, I can change how you view the web and manage your own site.
What Makes a Likeable Website?
You develop an opinion about every website you visit from the moment the webpage first loads in the browser. These opinions are formed by site appearance, user experience, and search relevance. As a website owner, these are the things you must address, and here are some ways for you to do so.
Be Relevant & Specific
When it comes to writing great content for your website, don’t be intimidated. You probably aren’t writing a book, so don’t overwhelm your visitors with too much text. Instead, be specific! For example, if you sell honey, be sure to include what type of honey it is and maybe even the specific name or location where it was made. Search engines will pick up on this, and it will help improve your website bounce rate.
Google’s definition of Bounce rate is the percentage of visitors to a particular website who navigate away from the site after viewing only one page.
Make your Website Visually Appealing
The aesthetics of your site are crucial to the opinion formed by users. Choose colors, typography, images, and a layout that support the purpose of your site. A great website plan will help your visitors find what they are searching for with the least amount of effort.
Avoid Complex Navigation
If you have useless web pages, I advise you to rid your site of them. When I say useless pages, I am talking about content. This will help your site in the long run by getting rid of duplicate content and organizing the information to again make it easier for users to find what they are looking for.
Build Trust in your Online Presence
If you’re selling products or a service, it is your duty to let visitors know that your website is trustworthy. Don’t let users doubt the legitimacy of your business. Whether your business is established or you are just starting up, it wouldn’t hurt to follow these tips when it comes to building your site:
- If possible, include a personal photo next to your contact information. Let people know who you are!
- Take advantage of social media. It’s a great way to communicate and also shows that you’re really involved in what you’re doing.
- If you use affiliate marketing, place your advertising strategically. No one likes spam.
- Give your visitors a way to communicate with you. Have a plan for when they need to contact you.
- Avoid using lengthy Terms & Agreements if you collect personal information. Be concise, and let them know what you intend to do with their information.
The entire reason for a website is to help users find what they are looking for as quickly as possible. Being visually appealing, having simple navigation, and being a trustable source is a great way to ensure a positive experience for all visitors.